It’s officially that time of the year again– pumpkin carving, trick or treating, and viral videos of parents teasing their kiddos that they ate all of their candy after bedtime. Seriously, some of the reactions are to die for. Halloween today looks a bit different than our childhoods. With so much more information available about synthetic additives, artificial colors, and now with healthier alternatives to the treats we loved as kids, it can really be overwhelming. That’s why brands like BEHAVE Gummies have set out to make candy a lot less scary when it comes to their ingredients. Here’s some of our favorite things about clean-label candies, like BEHAVE:
You Won’t Find Any Artificial Dyes
No ingredient at BEHAVE has a number in its name—period. You’ll never find Red Dye 40, or any coloring agents in their ingredient list. Just like BEHAVE, Little Spoon has an entire list of 100+ “NO” ingredients that you will never find in any Little Spoon product including additives, toxins, pesticides, dyes and more. If you’re not familiar with Red Dye 40, it’s a synthetic food coloring commonly found in candy, beverages and dairy products. While Red Dye 40 is approved by the FDA, studies have shown that high consumption of this synthetic coloring agent is linked to hyperactivity, behavioral issues and allergic reactions in children. In fact, California recently became the first state to ban the use of six synthetic dyes, including Red Dye 40, in public schools..
BEHAVE’s flavors, like Sweet Raspberry and Sweet Pear, get their vibrant hues from the fruits that they are made of. How freeing is it to know exactly what’s in your candy… or baby food—sound familiar? 😉
Only Uses Natural Sugars You Can Pronounce
BEHAVE gummies have 97% less sugar than traditional candy. Like Little Spoon, BEHAVE doesn’t use any artificial sweeteners. If your kids come home with any sugar-free candies, make sure to keep an eye out for sugar alcohols, like Aspartame, Maltitol, and Erythritol. These additives are highly-processed artificial sweeteners and can cause digestive issues like bloating and diarrhea. Not fun! With BEHAVE, to maintain the sweetness of the candies, traditional sugar is replaced with natural sweeteners like allulose, derived from figs and raisins, as well as plant fiber from tapioca, chicory root and monk fruit. An entire bag of BEHAVE only contains 3g of sugar… that’s less sugar than just one, singular milk chocolate M&M.
It’s Deliciously Clean
And it actually tastes good! BEHAVE partnered with celebrity chef Elizabeth Falkner to develop the recipes and flavors to ensure their candy isn’t just healthy, but actually satisfies your sweet tooth. BEHAVE is here to offer a better candy alternative to families this Halloween.
The key to a fun Halloween is finding balance.
We can still let ourselves and our kids enjoy the holiday like we did growing up, but now we’re armed with more information. By staying informed about what’s in our food, we can make smarter choices without sacrificing fun. It’s all about knowing where to draw the line and finding what works best for your family’s health and happiness, both now and in the long run.
