Co-Founder, President and CMO at Lalo, and dad to Jemma. Utilizing his diverse experience helping build world class brands, Michael oversees all of Lalo’s marketing and consumer engagement efforts. Prior to founding Lalo, Michael held various leadership positions, including Head of Brand Marketing and Partnerships at WayUp. He also gained valuable entrepreneurial experience, having founded a fitness-tech brand and a music management and event production firm. Michael graduated from the University of Michigan and lives in Brooklyn with his family.